Welcome to the Champions Chapter of SoCal BNI!

The Champions Chapter of SoCal BNI was founded in April of 2004 and has grown to 32 members! We meet at the Meridian Club in Fullerton, California on Tuesday mornings at 7:30 AM. We would love for you to visit our chapter and consider joining our very diverse and successful group of professionals. For further information, please contact the President, Allen C. Buchanan at 714.564.7104 or email me at abuchanan@lee-associates.com

Friday, October 8, 2010

Who is Your Ideal Client?

Robert Perez created this very professional video presentation! Robert can be reached at: robertaperez808@yahoo.com. Robert is a true Cahmpion!!


  1. AB, I enjoyed watching your 10 minute presentation. You did an excellent job explaining how BNI members can refer business to you.

  2. Allen, Excellent job and very informative! I will refer clients to you in the future and hope that you will also refer them to us at SHRED WISE, Inc. for their Secure Document Destruction!(714-282-7771)
    Sherry and Gary Metcalfe

  3. AB- Thanks for sending this link. Good explanation of who is a good referral for you. I'll keep it in mind.
    As for who is an ideal client, I've found that defining this precisely is key to understanding your markets. It's really a process that starts whith understanding what are your target markets(plural). Breaking these down beyong the generic will give you insight into the marketing strategies that are most likely to reach the largest number of likely client/customers, and will also suggest the most effective marketing channels for each market or ideal customer. Too many small businesses don't take the time to really paint a picture of what that client looks like. It takes a little effort, but it's well worth it. Hope this helps

    Tom Bogan
    Action Coach of OC